Firefox – 50 million and counting
Firefox, the open source web browser, has been downloaded 50 million times since its official launch in November. To celebrate, the Mozilla Foundation, which led its development, is giving away commemorative coins to people who have done the best job promoting it.
Firefox is Microsoft Internet Explorer’s (IE) main rival. Many like it because it is easily customised, while others like its tabbed browsing. This means that instead of opening a new browser window for each page a user wants, it opens a new tab in the same single page.
IE still has a grip on more than 86% of the browser market, according to web analytics company OneStat.com, but Firefox is Microsoft Internet Explorer’s (IE) main rival. Many like it because it is easily customised, while others like its tabbed browsing. This means that instead of opening a new browser window for each page a user wants, it opens a new tab in the same single page. Although Firefox has been downloaded 50 million times, this does not necessarily mean it has the same number of individual users.
The Emissary Take Away: If you are running a site with 10,000 visitors per month, 14% of them are not likely to be using IE – that means about 1,400 visitors. On an ecommerce site, if the average spend per visitor is £5, you are potentially losing out on £7,000 revenue per month. On all new projects, we always mandate testing any web solutions on a variety of PC and Mac browsers so you don’t alienate a good portion of your visitors. We can also extend testing to handheld devices and mobiles if needed.
Related Reading from this Blog
Subscription Options:
