Is it OK to use BCC for a mailing list?
We get asked this question quite a lot because people think it's a cheap way of running a mailing list. The reality is that it isn't and it can cost you (and your ISP) more problems than it's worth to save a few pence.
Read MoreWe’re a niche consultancy. Is PPC a good idea?
PPC is, simply, paid advertising and the amount of budget you spend depends on what results you are trying to achieve. Since the Internet is used as a research tool in business you need to understand the browsing and buying behaviour of your target audience before you can simply decide if it's a good idea or not.
Read MoreSecrets of PPC (Pay Per Click) Planning
A straightforward way of how to approach the planning of your next pay-per-click campaign.
Read MoreMarketing Wisdom for 2006
110 Marketers and Agencies share real-life tips. Sponsored by Omniture and produced by Marketing Sherpa. Reproduced with permission.
Read MoreOnline Marketing – What works and what doesn’t
A brief synopsis of the 2006 Marketing Sherpa ad:tech study.
Read MoreHow can I get my site to appear higher on search engines?
When I search for the site (as in through google or any search engine) how can we get the site to appear a bit higher up the list. In fact I can't seem to search for it at all other than through the web address! Can you explain this in a bit more depth to me?
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