6 Signs your Website needs Updating
The technology used on the Internet is changing all the time, as are the browsers that render or display the code that has been lovingly crafted by your designers and developers. Techniques that were popular only a couple of years ago are now obsolete and you may need to rethink (or maybe just tweak) what you are doing on the web to make the most of your investment in the medium. Here are 6 areas you should review to decide if you need to do some work ...
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Putting Web Analytics into Perspective
I have been reading Crush It! by Gary Vaynerchuk recently (an excellent and very practical book by the way) and came across a section on Web Analytics in the book. I have reproduced it below (with permission) as it makes a very important point - don't obsess about your web stats!
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Identity theft masquerades in Facebook “name game” #privacy
Please people - you watch the news about identity theft and discuss it in your local pub, bar, restaurant or book club, but as soon as one of these "games" appears in your social network you happilly divulge all your inner secrets. So, when your identiy is stolen, your bank account emptied and your credit cards maxed out, please remember your identity wasn't stolen - you gave it away.
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The Future Web – Web 3.0
We're still in the early days of Web 3.0, but there is a quantum shift on the horizon and we need to be ready for how pervasive this shift will be in our physical lives, and ready for it in our organisations digital ones. There is a lot of research being conducted into the role social media will play in our corporate future and I will be following this to see how close to my vision Web 3.0 comes.
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