According to the latest research published on SEOmoz.org, the top 3 factors that affect your online search ranking factors are links. After that, traditional keyword optimisation becomes important.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include Search engine optimization (or SEO), Paid placement, Contextual advertising, and Paid inclusion. In this article we will look [...]

The marketing plan is a key tool in understanding the needs of the website before design and development begin, but is often left until after the site has been launched. This creates interesting challenges for the website as it may not meet the needs of the audience.

You have probably read somewhere that links are a good thing, or your colleague mentioned in passing that you really should consider getting links to and from your website to improve search engine traffic. If they are so good, what’s the problem with link building?